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Dogtopia® Launches New Brand Identity Across All Locations
Rebrand reflects commitment to providing top quality pet services

TYSONS CORNER, VA (January 19, 2015) – Dogtopia®, an award winning dog daycare, boarding and spa franchise, announced today the company will adopt a new brand identity, including a new logo, signage, facility design and marketing collateral. The rebrand will be rolled out to Dogtopia’s 31 owned and franchise locations, as well as 15 new locations which are scheduled to open in 2015. The full conversion is expected to be complete by the end of the year.

Dogtopia’s new brand identity reinforces the company’s leadership position in the pet services sector — one of the fastest growing segments in the pet industry. The American Pet Products Association (APPA) reports that pet services (boarding, grooming) accounted for $4.73 billion in U.S. pet expenditures in 2014, a 7% increase over 2013, as compared to 5% growth for pet industry spending as a whole. The strong year-over-year growth can be attributed in part to increased spending per pet – which pet industry experts say is a result of a shifting sentiment to view pets as family. The Dogtopia facilities were redesigned with this high regard for canine companions in mind and feature contemporary aesthetics accented by a fresh color palette, as well as multiple playrooms with noise and impact reducing rubber floors for dogs of all ages and sizes.

“We recognize that our customers trust us with the care of their furry family members,” said Amy Nichols, CEO of Dogtopia. “When we decided to launch the new brand identity, we started with the facility design first, because it’s so important that it reflect the professional level of service and quality of care that we are providing.”

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Dogtopia Announces Opening of
First Canadian Franchise Location
Award Winning Dog Daycare, Spa and Boarding Franchise Hosts Grand Opening Event in Coquitlam

VANCOUVER, BC (November 20, 2014) – Dogtopia, an award winning North American dog daycare and recipient of Inc. 500/5000 List of America’s Fastest Growing Companies and Entrepreneur’s Franchise 500, announced today the opening of its first Canadian franchise, located in Coquitlam, BC. The expansion forms part of Dogtopia’s aggressive growth strategy to open 40 more locations across Canada in the next 7-8 years.

Dogtopia’s expansion into Canada comes as a response to strong year-over-year growth of the non-medical pet services industry. According to the Canadian Pet Market Outlook 2014 Report, 57 percent of Canadian households currently own a pet, equating to roughly 7.5 million households. Canadian pet spending in 2013 reached up to $6.6 billion, a figure that has been rising steadily and is expected to reach as much as $8.3 billion per year by 2018.

Leading Dogtopia’s move to Canada is franchise industry expert and Dogtopia Chairman, Peter Thomas, who previously built the Century 21 franchise system in Canada. Peter quickly recognized that Canadians are spending more than ever on their pets, yet there was a lack of daycare options with a standardized set of quality and safety regulations put in place. Peter found the solution in Amy Nichols, Founder and CEO of Dogtopia, who had more than 20 successful locations throughout the US and was positioned well to expand and franchise in Canada.

Speaking about Dogtopia’s growth plans in Canada, Amy said, “The continued growth in the Canadian pet-services industry provides us with a tremendous opportunity to break into a new market, increase our brand recognition, and maintain our competitive edge in this category. With Canadians spending more than ever on their pets, we want to be able to offer them a safe and fun environment for their four-legged friends from a name they can trust.” Read more

Dogtopia Partners with Leading Pet Brands for Trick or Doggy Treat Campaign
National campaign offers prizes to promote a healthy and active lifestyle for dogs

TYSONS CORNER, Va. (October 1, 2014) – Halloween has gone to the dogs this year. Dogtopia, an award-winning, national dog daycare, boarding and spa franchise, announced today they have partnered with BarkBox, Bubba Rose Biscuit Company, Three Dog Bakery and The Honest Kitchen for the Trick or Doggy Treat promotion.

The campaign, which runs from October 1 through October 30, 2014, invites dog owners to enter online for the chance to win prizes that promote a healthy canine lifestyle — such as dog daycare gift certificates, toys and nutritious treats.

“We’re so pleased to partner with other leaders in the pet industry to offer the kind of ‘treats’ that dog parents want to give their pets this Halloween,” said Enid Traub, Vice President of Marketing at Dogtopia. “The Trick or Doggy Treat promotion provides us with a unique opportunity to work together as we engage pet owners, create awareness for our brands and give away some great prizes.”

The Trick or Doggy Treat brand sponsors share a commitment to promoting the wellbeing of the more than 83 million dogs in the U.S. through a healthy diet, regular exercise and socialization. Throughout the contest period, anyone who correctly answers Halloween-themed trivia questions will be entered to win a prize. On October 31, a drawing will be held for 11 grand prizes, including one year of BarkBox deliveries and deluxe prize packs from Dogtopia, Bubba Rose Biscuit Company, Three Dog Bakery and The Honest Kitchen. Read more

Dogtopia Expanding National Growth With New Riverside County, California Regional Developer Agreement
Award Winning Dog Daycare, Spa and Boarding Franchise Seeks Franchisees and Commercial Lease Space Throughout
Riverside County in Southern California

TYSONS CORNER, Va. (August 29, 2014) – Dogtopia, an award winning national dog daycare and recipient of Inc. 500/5000 List of America’s Fastest Growing Companies and Entrepreneur’s Franchise 500, announced today it has signed a regional developer agreement with Gary Whitaker to expand further into Riverside County, California. This agreement is part of Dogtopia’s aggressive growth strategy to open more than 400 locations across the U.S. and Canada over the next several years.

Whitaker, a successful business owner/operator in Southern California, is currently seeking qualified franchisee candidates and commercial space to open about nine Dogtopia locations throughout the region. The company is targeting Riverside County cities like Corona, Ontario, Norco, Fontana and others. The region’s flagship location, which will be owned by Whitaker, is slated to open Q4 of 2014, most likely in Ontario. This will be the second Dogtopia location in Riverside County; Dogtopia of Temecula, located at 27629 Commerce Center Dr., opened in 2008.

“With the strong year over year growth in the pet care industry and vast opportunities in this category, there were many compelling reason for me to become part of the Dogtopia franchise system,” said Gary Whitaker, Dogtopia Riverside County regional developer. “After meeting the team at corporate headquarters, I immediately saw the immense opportunity for other Riverside entrepreneurs, like myself, in this award-winning concept.”

Gary has a long history of success. In 1996, he and his partners purchased Fred Smith, Ltd., and created Desert European Motorcars, Ltd. He became not only the owner and GM, but the number one Rolls-Royce and Bentley salesperson in the world. Gary has become a master of service, sales and business management. A true entrepreneur at heart, he has also had great success with other business ventures in the service industry, fashion industry, entertainment industry, and now the pet care industry. Read more

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