In the Media
TYSONS CORNER, VA (January 19, 2015) – Dogtopia®, an award winning dog daycare, boarding and spa franchise, announced today the company will adopt a new brand identity, including a new logo, signage, facility design and marketing collateral. The rebrand will be rolled out to Dogtopia’s 31 owned and franchise locations, as well as 15 new locations which are scheduled to open in 2015. The full conversion is expected to be complete by the end of the year.
Dogtopia’s new brand identity reinforces the company’s leadership position in the pet services sector — one of the fastest growing segments in the pet industry. The American Pet Products Association (APPA) reports that pet services (boarding, grooming) accounted for $4.73 billion in U.S. pet expenditures in 2014, a 7% increase over 2013, as compared to 5% growth for pet industry spending as a whole. The strong year-over-year growth can be attributed in part to increased spending per pet – which pet industry experts say is a result of a shifting sentiment to view pets as family. The Dogtopia facilities were redesigned with this high regard for canine companions in mind and feature contemporary aesthetics accented by a fresh color palette, as well as multiple playrooms with noise and impact reducing rubber floors for dogs of all ages and sizes.
“We recognize that our customers trust us with the care of their furry family members,” said Amy Nichols, CEO of Dogtopia. “When we decided to launch the new brand identity, we started with the facility design first, because it’s so important that it reflect the professional level of service and quality of care that we are providing.”
VANCOUVER, BC (November 20, 2014) – Dogtopia, an award winning North American dog daycare and recipient of Inc. 500/5000 List of America’s Fastest Growing Companies and Entrepreneur’s Franchise 500, announced today the opening of its first Canadian franchise, located in Coquitlam, BC. The expansion forms part of Dogtopia’s aggressive growth strategy to open 40 more locations across Canada in the next 7-8 years.
Dogtopia’s expansion into Canada comes as a response to strong year-over-year growth of the non-medical pet services industry. According to the Canadian Pet Market Outlook 2014 Report, 57 percent of Canadian households currently own a pet, equating to roughly 7.5 million households. Canadian pet spending in 2013 reached up to $6.6 billion, a figure that has been rising steadily and is expected to reach as much as $8.3 billion per year by 2018.
Leading Dogtopia’s move to Canada is franchise industry expert and Dogtopia Chairman, Peter Thomas, who previously built the Century 21 franchise system in Canada. Peter quickly recognized that Canadians are spending more than ever on their pets, yet there was a lack of daycare options with a standardized set of quality and safety regulations put in place. Peter found the solution in Amy Nichols, Founder and CEO of Dogtopia, who had more than 20 successful locations throughout the US and was positioned well to expand and franchise in Canada.
Speaking about Dogtopia’s growth plans in Canada, Amy said, “The continued growth in the Canadian pet-services industry provides us with a tremendous opportunity to break into a new market, increase our brand recognition, and maintain our competitive edge in this category. With Canadians spending more than ever on their pets, we want to be able to offer them a safe and fun environment for their four-legged friends from a name they can trust.” Read more
TYSONS CORNER, Va. (October 1, 2014) – Halloween has gone to the dogs this year. Dogtopia, an award-winning, national dog daycare, boarding and spa franchise, announced today they have partnered with BarkBox, Bubba Rose Biscuit Company, Three Dog Bakery and The Honest Kitchen for the Trick or Doggy Treat promotion.
The campaign, which runs from October 1 through October 30, 2014, invites dog owners to enter online for the chance to win prizes that promote a healthy canine lifestyle — such as dog daycare gift certificates, toys and nutritious treats.
“We’re so pleased to partner with other leaders in the pet industry to offer the kind of ‘treats’ that dog parents want to give their pets this Halloween,” said Enid Traub, Vice President of Marketing at Dogtopia. “The Trick or Doggy Treat promotion provides us with a unique opportunity to work together as we engage pet owners, create awareness for our brands and give away some great prizes.”
The Trick or Doggy Treat brand sponsors share a commitment to promoting the wellbeing of the more than 83 million dogs in the U.S. through a healthy diet, regular exercise and socialization. Throughout the contest period, anyone who correctly answers Halloween-themed trivia questions will be entered to win a prize. On October 31, a drawing will be held for 11 grand prizes, including one year of BarkBox deliveries and deluxe prize packs from Dogtopia, Bubba Rose Biscuit Company, Three Dog Bakery and The Honest Kitchen. Read more
TYSONS CORNER, Va. (August 29, 2014) – Dogtopia, an award winning national dog daycare and recipient of Inc. 500/5000 List of America’s Fastest Growing Companies and Entrepreneur’s Franchise 500, announced today it has signed a regional developer agreement with Gary Whitaker to expand further into Riverside County, California. This agreement is part of Dogtopia’s aggressive growth strategy to open more than 400 locations across the U.S. and Canada over the next several years.
Whitaker, a successful business owner/operator in Southern California, is currently seeking qualified franchisee candidates and commercial space to open about nine Dogtopia locations throughout the region. The company is targeting Riverside County cities like Corona, Ontario, Norco, Fontana and others. The region’s flagship location, which will be owned by Whitaker, is slated to open Q4 of 2014, most likely in Ontario. This will be the second Dogtopia location in Riverside County; Dogtopia of Temecula, located at 27629 Commerce Center Dr., opened in 2008.
“With the strong year over year growth in the pet care industry and vast opportunities in this category, there were many compelling reason for me to become part of the Dogtopia franchise system,” said Gary Whitaker, Dogtopia Riverside County regional developer. “After meeting the team at corporate headquarters, I immediately saw the immense opportunity for other Riverside entrepreneurs, like myself, in this award-winning concept.”
Gary has a long history of success. In 1996, he and his partners purchased Fred Smith, Ltd., and created Desert European Motorcars, Ltd. He became not only the owner and GM, but the number one Rolls-Royce and Bentley salesperson in the world. Gary has become a master of service, sales and business management. A true entrepreneur at heart, he has also had great success with other business ventures in the service industry, fashion industry, entertainment industry, and now the pet care industry. Read more
How many times have you felt a pang of regret as you headed off to work and left your dog behind? How often have you thought about how much you’d like to spend your life working with dogs?
Amy Nichols has built a successful career as a sales executive with telecommunications companies. But she felt guilty leaving Griffin, her Boston Terrier, alone for the day while she worked, so she started looking for day care for him.
Frustrated because she couldn’t find what she was looking for, Amy decided to leave her job and open her own dog day care facility.
Amy had always loved animals and for a time had even considered becoming a vet—until, she says, “I realized that even though I loved dogs, I preferred studying business.” She knew that the only way she’d be happy after giving up a financially rewarding career would be by creating a successful company. “A lot of people launch a doggie business because they love dogs,” she says, “but I think if you treat something like a hobby, it stays a hobby.” Read more
Amy Nichols, 40, founded Dogtopia, the Tysons Corner-based doggie day care, in 2002 in part to find suitable digs for her Boston terrier, Griffin.
Dogtopia now has 29 franchises across a dozen states, with 12 under development. The company has eight centers in the Washington market, five of which are corporate-owned.
Revenues for last year hit $16 million, up from $14 million in 2012. Read more
by Stacey G. Wynia
Award Winning Dog Daycare, Spa and Boarding Franchise based in Greater Washington D.C. Proudly Accepts Award
TYSONS CORNER, Va. (January 9, 2014) - Dogtopia, a national dog daycare and recipient of Inc. 500/5000 List of America's Fastest Growing Companies and Entrepreneur Franchise 500 announced today it has been recognized as a winner of Washington SmartCEO's Future 50 award.
Washington SmartCEO's Future 50 awards program recognizes the Washington DC region's 50 fastest-growing mid-sized companies, five small Emerging Growth companies and five large Blue Chip companies that have experienced outsized growth based on a combined three-year average of revenue and employee growth. The 2014 Future 50 winners collectively generate $3.69 billion in annual revenue and employ 13,719 individuals in Greater Washington.
"It is a great honor to be recognized by Washington SmartCEO," said Amy Nichols, CEO of Dogtopia. "We are dedicated to being best-in-class in our industry and with Washington DC being where Dogtopia was founded and is headquartered, we are proud to receive this award and to be part of the strong business community here."
Since Dogtopia launched in 2002, it has grown to 29 locations with 12 additional currently under development nationwide. The Dogtopia system includes both franchise and company-owned stores. There are currently 6 regional developers representing 75 future Dogtopia locations.
"The companies we are honoring this year are growing in spite of the economic hardships we have all been facing. These companies are investing in themselves, investing in their people and rising above the rest. They deserve to be recognized and celebrated because they are moving the economy and the region forward," says Craig Burris, founder and CEO of SmartCEO. "We are proud to recognize them for their achievements and growth."
Dogtopia is poised to grow to more than 400 stores in the US and Canada over the next seven years. Dogtopia's design and color scheme mirrors that of an upscale spa, yet is laid out in a similar manner to a children's daycare facility, there are multiple playrooms to suit every dog's personality and size. In addition to daycare and boarding, Dogtopia also offers a spa and self-service dog wash.
Dogtopia is a national dog daycare, spa and boarding franchise committed to providing exceptional care to canines and their families at its 29 U.S. locations. Dogtopia prides itself on being a place where pets are valued as family and dogs enjoy playtime, spa treatments, and overnight stays in a positive environment. The company was founded by Amy Nichols in 2002 based on the belief that combining a strong vision, a passion for dogs and a second-to-none executive team would lead to success. With that success, Dogtopia began franchising in 2005. Currently, there are 24 Dogtopia franchises and five company-owned locations in operation across the U.S. Dogtopia is poised to grow to more than 400 stores in the US and Canada over the next seven years. Dogtopia is the proud recipient of Inc. 500/5000 List of America's Fastest Growing Companies (2008-2013), Entrepreneur Franchise 500 (2013), Smart CEO Future 50 (2013, 2014) and Franchise Times Next 300 (2013). Visit www.dogdaycare.com for more information.
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